Espresso Yourself: The taste of your brand
Author: Angi Egan
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What do romance and customer service have in common?
Great romance requires infatuation and an obsessive desire to create bliss - great service is no different.
Passion and appreciation has to be felt - customers must now leave richer for the experience and inspired by our knowledge.
Attracting 'the one' involves confidence, charm & oodles of appeal - discover the pitfalls of 'me too' thinking.
Flirting, showing off and creating allure are rarely described in business guides. Providing a refreshingly different approach to creating brand fidelity, this book is packed with ideas to avoid the curse of customer promiscuity.