Initial Lust

Initial Lust: The key to visual communication and brand marketing

Word4Word, 2009

Author: Angi Egan

Free P&P to all UK addresses


What do romance and customer service have in common?

Customers now expect businesses to demonstrate long-term commitment - this book details how.

Lasting relationships require thought & energy. Brand fidelity requires the same.

Inconsistency & indifference kill relationships. Many businesses have an inflated view of their service.

Packed with fun, practical, cost-effective and successful ideas to avoid the curse of customer promiscuity.