Initial Lust: The key to visual communication and brand marketing
Word4Word, 2009
Author: Angi Egan
£6.95
What do romance and customer service have in common?
Customers now expect businesses to demonstrate long-term commitment - this book details how.
Lasting relationships require thought & energy. Brand fidelity requires the same.
Inconsistency & indifference kill relationships. Many businesses have an inflated view of their service.
Packed with fun, practical, cost-effective and successful ideas to avoid the curse of customer promiscuity.
What do romance and customer service have in common?
Customers now expect businesses to demonstrate long-term commitment – this book details how.
Lasting relationships require thought & energy. Brand fidelity requires the same.
Inconsistency & indifference kill relationships. Many businesses have an inflated view of their service.
Packed with fun, practical, cost-effective and successful ideas to avoid the curse of customer promiscuity.