Survival of the Smartest

Survival of the Smartest: Entrepreneurial strategies for today’s college leaders

SRA Books, 2016

Author: Fiona Hudson-Kelly

Free P&P to all UK addresses


Colleges of further education aren’t just for teaching anymore. They’re becoming centres of business excellence, selling their own products and services alongside the apprenticeships and classroom teachings they’ve always delivered.

But how do you become an education entrepreneur? What skills do you need? Where do you start?

In this book for senior college leaders you’ll learn:

  • How to tap into your entrepreneurial spirit
  • The step-by-step process for creating and marketing your own college services
  • The secrets to becoming the education partner your local business community can’t do without

By the end you’ll have a plan to turn your institution into an innovative, agile and change-ready organisation, ideally positioned to take advantage of the opportunities ahead.