The Authority Guide to PR for Small Businesses

How can you develop effective low-cost and high-impact PR for your business? Any business wanting to reach new customers should be embracing public relations to spread their key messages. If you don’t, your competitors will. This Authority Guide shows you how to grab the headlines (for all the right reasons), reach huge audiences and grow your business by accessing the media to tell your story. The Authority Guides are pocket-sized books offering highly practical and accessible guidance on business matters of every description. Aimed at the busy business professional and business owner, each book in the series has been written by an author who is not only an expert in their field but who is working today at the coalface of their specialism.