The Authority Guide to Trusted Selling

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The Authority Guide to Trusted Selling: Building stronger, deeper, more profitable relationships with your customers to create lifetime loyalty

Authority Guides, 2016

Author: Paul Avins

Free P&P to all UK addresses


Do you want to build more profitable relationships with your customers?

In today’s volatile world sales professionals must know how to build trust in their company, their products and ultimately themselves in order to win the business. In this Authority Guide, sales coach Paul Avins shares his proven, 4-step system to help you contact, connect and convert more customers with less effort and no pressure.

‘Today people buy from people in businesses that they like, connect with and trust. Paul shows you exactly how to recognise and respond to the different types of buyers in the way they want from a sales person. The results are powerful and profit generating!’ - Amanda Downs, Sales Growth Expert

The Authority Guides are pocket-sized books offering highly practical and accessible guidance on business matters of every description. Aimed at the busy business professional and business owner, each book in the series has been written by an author who is not only an expert in their field but who is working today at the coalface of their specialism.